Friday, April 5, 2019
NEW DELHI — In August 2013, as Narendra Modi and the Bharatiya Janata Party (BJP) laid the groundwork for his wildly successful run for Prime Minister in the 2014 Indian election, his campaign research advisor Prashant Kishor suggested they start a women’s empowerment NGO as part of a discreet voter outreach programme. For Modi, Kishor’s job was to use voter data and poll research to professionalise the BJP’s ground game and its online presence on social media platforms like Facebook, Twitter and WhatsApp.
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